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ChatGPT Ads just launched

The agency for ChatGPT advertising

Reach 800 million weekly ChatGPT users through OpenAI's new ad platform. We're the specialist agency that helps brands win in conversational AI.

800M+
Weekly ChatGPT users
Day 1
Platform expertise
100%
AI ads focused

What are ChatGPT Ads?

On January 16, 2026, OpenAI announced ads in ChatGPT. When users ask questions, relevant sponsored products and services now appear at the bottom of responses.

This is the biggest new advertising channel since TikTok. And unlike social media, you're reaching people in the moment they're actively seeking solutions.

  • Ads appear when conversations are relevant to your product
  • Free and ChatGPT Go users in the US see ads
  • Privacy-first: conversations stay private from advertisers
  • Ads are clearly labelled and separate from answers
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Everything you need to win on ChatGPT

End-to-end ChatGPT advertising services, from strategy to optimisation.

ChatGPT Ads Strategy

We'll map your ideal customers' ChatGPT conversations and build a targeting strategy to reach them at the perfect moment.

Campaign Setup

Full account setup, campaign structure, targeting configuration, and ad creative development tailored for conversational context.

Ongoing Optimisation

Continuous monitoring, A/B testing, and refinement to improve performance as we learn what works in this new channel.

Reporting & Insights

Clear, actionable reporting that shows what's working and what we're learning about your audience's AI conversations.

Multi-Platform AI Ads

As Perplexity, Gemini, and other AI platforms launch ads, we'll expand your presence across the AI ecosystem.

Training & Workshops

Bring your team up to speed on ChatGPT advertising with hands-on training sessions and documentation.

Built for this moment

We're not a generalist agency adding ChatGPT ads to a menu. This is all we do.

Day One Expertise

We've been preparing for ChatGPT ads since they were announced. When the platform launched, we were ready.

First Mover Advantage

The brands that figure out this channel first will own it. We help you get there before competitors catch on.

AI-Native Thinking

Conversational ads are different. We understand how people interact with AI and craft messages that fit naturally.

Future-Proof

ChatGPT is just the start. We're building expertise across all AI advertising platforms as they emerge.

Frequently asked questions

Who can advertise on ChatGPT?

ChatGPT ads are currently available to advertisers in the United States. Ads appear to free-tier and ChatGPT Go ($8/month) users who are logged in and 18+. Users on Plus, Pro, Business, and Enterprise plans don't see ads.

What do ChatGPT ads look like?

Ads appear at the bottom of ChatGPT's responses when the conversation is relevant to a sponsored product or service. They're clearly labelled as "Sponsored" and are separate from the AI's answer. The ad format is text-based, similar to search ads.

How is targeting determined?

Targeting is based on the context of the current conversation. OpenAI has stated that conversations stay private from advertisers and they don't sell user data. Ads are matched based on conversational relevance, not personal profiles.

What topics can't be advertised?

OpenAI has stated that ads won't appear near conversations about politics, health, or mental health topics. Standard advertising policies around prohibited content will also apply.

How much do ChatGPT ads cost?

Pricing details are still emerging as the platform is new. We're actively gathering data on costs and can provide guidance during our strategy call based on the latest information.

How soon can we get started?

We can typically have campaigns live within two weeks of our first call. This includes strategy development, account setup, creative development, and launch. For brands that want to move faster, we can accelerate the timeline.

Ready to be first?

The brands that figure out ChatGPT ads first will have an unfair advantage. Let's make sure that's you.